Having a consistent visual identity is crucial for building a strong and recognizable brand online. That’s why at Jessica LaShawn Consulting, we recommend that our clients create a brand style guide to ensure that their brand is consistently represented across all of their online channels.

A brand style guide is a document that outlines the visual elements of your brand, including your logo, color palette, typography, and imagery. It serves as a reference for all of your branding and marketing materials, and helps to ensure that your brand is consistently represented online.

Here are a few tips on how to create a brand style guide:

1. Gather all of your branding assets: Before you can create a brand style guide, you’ll need to gather all of your branding assets, including your logo, color palette, typography, and imagery.

2. Define your brand values and mission: Your brand style guide should reflect your brand values and mission, so it’s important to have a clear understanding of what your brand stands for.

3. Establish your brand guidelines: Your brand guidelines should outline the specific rules for using your branding assets, including the approved color palette, typography, and imagery.

4. Create a brand style guide template: Once you have all of your branding assets and guidelines in place, it’s time to create a brand style guide template. This can be a simple document that outlines the visual elements of your brand and includes examples of how they should be used.

5. Review and revise: It’s important to regularly review and revise your brand style guide to ensure that it reflects any changes to your brand or business. This may involve updating your branding assets or making changes to your brand guidelines.

By following these tips, you can create a brand style guide that helps to ensure that your brand is consistently represented across all of your online channels. At Jessica LaShawn Consulting, we understand the importance of having a strong visual identity and work with our clients to create brand style guides that reflect their brand values and mission. Contact us today to learn more about how we can help you create a strong and recognizable brand online.