Section

Business Is Personal

Sometimes the best business lesson starts with something that had nothing to do with business.

Real-world stories about business, branding, marketing, customer experience, entrepreneurship, leadership, and relationships.

July 14, 2026 · 9 min

Something Somebody Said at Church Taught Me More About Branding Than a Marketing Textbook Ever Did.

There was a woman at church who said one thing about somebody's business — and that sentence did more damage than any bad review ever could. That's when I understood: your brand is what people say about you when you leave the room.

July 7, 2026 · 6 min

The Waitress Remembered My Order. Your Business Should Be Paying Attention.

There's a woman at a diner who hasn't asked me what I wanted in six years. That's not memory. That's strategy.

June 28, 2026 · 4 min

A Closed Mouth Don't Get Fed — and an Unclear Brand Don't Get Booked.

If nobody can repeat what you do in one sentence, you don't have a marketing problem. You have a clarity problem.

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