Jessica LaShawn Consulting · 2026

Insights

Weekly thought leadership from Jessica LaShawn on branding, mentorship, education, and community—the ideas underneath the work.

No. 40 · Story & Identity

What Would People Miss If Your Brand Disappeared Tomorrow?

Here is the question every brand should be able to answer without flinching: if you disappeared tomorrow, what exactly would people miss, and who would be left to miss it?

What Would People Miss If Your Brand Disappeared Tomorrow?

The Business of Being Remembered: From Visibility to Legacy

Branding as Infrastructure: What Strong Organizations Build Before They Market

The Customer Journey Is a Mentoring Journey

Turn What You Know Into Something Other People Can Learn

Your Expertise Could Be a Curriculum

Churches Have Brands Too—and That Isn’t a Bad Thing

Your Nonprofit Has a Mission. Does the Public Understand It?

Community Engagement Isn’t an Event

Why Municipalities Need a Brand Strategy That Goes Beyond Tourism

How Businesses Can Become Part of a Student’s Educational Ecosystem

The Sponsorship Check Isn’t the Partnership

What Businesses Get Wrong About Partnering With Schools

Schools Have Brands, Even When Nobody Is Managing Them

Branding for Schools Is Different—and It Should Be

What Young People Understand About Authenticity That Brands Keep Forgetting

What Middle Schoolers Have Taught Me About Branding

The Best Brands Create Mentors, Not Just Customers

You Don’t Need Everyone to Understand Your Brand

Before You Rebrand, Ask Yourself This Question: What Changed?

Your Story Is Not Your Strategy—but Your Strategy May Be Hidden Inside Your Story

Your Customers Don’t Need Another Sales Pitch. They Need a Reason to Remember You.

Your Business Doesn’t Need More Content. It Needs a Point of View.

Stop Posting and Start Communicating

The Most Powerful Marketing Strategy May Be Something You Already Lived Through

AI Can Write the Message. It Can’t Decide What Your Brand Should Mean.

Automation Should Make Business More Human, Not Less Human

The Follow-Up Is Part of the Brand

Your Website Should Know What You Want the Visitor to Do Next

Pretty Isn’t a Strategy: Why Good Websites Still Fail Businesses

Your Website Isn’t Your Brand. It’s Where Your Brand Has to Prove Itself.

What Happens After Someone Buys From You?

From Customer to Community: Why Transactions Aren’t Enough

Every Business Is Teaching Something—Whether It Realizes It or Not

Stop Building a Business. Start Building Something People Want to Belong To.

Your Life Experience Might Be Your Most Valuable Brand Asset

Your Brand Is a Classroom: What Are You Teaching Your Customers?

The Moment Is the Marketing

The Mentor Mindset: What Mentorship Can Teach Us About Building Better Brands

The Business of Being Remembered