Jessica LaShawn Consulting · 2026
Insights
Weekly thought leadership from Jessica LaShawn on branding, mentorship, education, and community—the ideas underneath the work.
No. 40 · Story & Identity
What Would People Miss If Your Brand Disappeared Tomorrow?
Here is the question every brand should be able to answer without flinching: if you disappeared tomorrow, what exactly would people miss, and who would be left to miss it?
October 3, 2026 · 9 min read
No. 21 · Story & Identity
Before You Rebrand, Ask Yourself This Question: What Changed?
May 27, 2026 · 7 min
No. 20 · Story & Identity
Your Story Is Not Your Strategy—but Your Strategy May Be Hidden Inside Your Story
May 20, 2026 · 6 min
No. 18 · Story & Identity
Your Business Doesn’t Need More Content. It Needs a Point of View.
May 6, 2026 · 6 min
No. 16 · Story & Identity
The Most Powerful Marketing Strategy May Be Something You Already Lived Through
April 22, 2026 · 6 min
No. 15 · Story & Identity
AI Can Write the Message. It Can’t Decide What Your Brand Should Mean.
April 15, 2026 · 6 min
No. 05 · Story & Identity
Your Life Experience Might Be Your Most Valuable Brand Asset
February 4, 2026 · 6 min