Jessica LaShawn Consulting · 2026
Insights
Weekly thought leadership from Jessica LaShawn on branding, mentorship, education, and community—the ideas underneath the work.
No. 21 · Story & Identity
Before You Rebrand, Ask Yourself This Question: What Changed?
A new logo has never fixed a business that lost its reason for existing. Before you rebrand, name what actually changed.
May 27, 2026 · 7 min read
No. 20 · Story & Identity
Your Story Is Not Your Strategy—but Your Strategy May Be Hidden Inside Your Story
May 20, 2026 · 6 min
No. 19 · Brand Memory
Your Customers Don’t Need Another Sales Pitch. They Need a Reason to Remember You.
May 13, 2026 · 6 min
No. 18 · Story & Identity
Your Business Doesn’t Need More Content. It Needs a Point of View.
May 6, 2026 · 6 min